Centeca connects independent car retailers to AI-led commerce through Click Dealer
18.08.26
Automotive fintech group Centeca has launched a new conversational commerce capability that connects ChatGPT users with more than 120,000 vehicles from independent automotive retailers.
Delivered through Centeca brand Click Dealer, the plugin allows consumers to describe their requirements using natural language and identify relevant vehicles based on factors including budget, intended use and preferred fuel type.
Rather than introducing another marketplace destination, the technology directs customers to the supplying retailer’s own Click Dealer website, connecting AI-led discovery with the dealer’s existing digital retail and lead conversion tools.
As consumers increasingly use generative AI to research products and services, retailers face a new visibility challenge: ensuring their inventory remains discoverable when searches begin outside conventional websites, search engines and marketplaces. Click Dealer’s approach connects its retailer network to this emerging channel while preserving a direct route into each dealer’s own digital environment.
The plugin uses Model Context Protocol, an open standard that enables AI platforms to connect with external tools and structured data. Through this connection, ChatGPT can search Click Dealer’s regularly refreshed vehicle inventory using criteria including budget, location, body type, colour and mileage, while allowing customers to refine their requirements through natural conversation.
The underlying StockStack search service and MCP server were both developed in-house by Evolution Funding, another Centeca brand. Because the connection uses an open protocol, the same technology pattern could potentially be adapted for other AI platforms and marketplaces as they emerge.
Paul Saggar, chief innovation officer at Centeca, said:
“AI is changing the point at which product discovery begins. The challenge for retailers is not only making their inventory accessible through these new interfaces, but ensuring that interest can move into an environment where they retain their brand, customer relationship and digital retail journey.
“Using an open protocol and technology developed within the group gives us a reusable foundation for connecting structured automotive inventory with conversational AI. ChatGPT is the immediate application, but the same approach has the potential to support other AI-led discovery environments in the future.
“The longer-term opportunity is to connect AI-led discovery with the wider technology and fintech capabilities across Centeca, creating a more joined-up journey from initial customer need through to vehicle suitability, affordability and purchase.”
The launch forms part of Centeca’s strategy to connect automotive retail, finance and technology more closely across the customer journey. Developed initially through Click Dealer, the plugin also creates the foundation for future integration with the automotive finance capabilities of Evolution Funding.
The plugin has been developed as part of Click Dealer AI, Click Dealer’s wider application of AI across automotive retail. It also represents the first stage of Dealer in a Box Reach, extending the existing Dealer in a Box proposition into AI-led customer acquisition.
Dealer in a Box combines Click Dealer’s website and digital retail technology with access to Evolution Funding’s automotive finance platform. Dealer in a Box Reach builds on that connected proposition by opening a new route to consumer demand and connecting customers with relevant dealer stock before they make a conventional enquiry.
The next phase of development will integrate Evolution Funding’s finance and affordability capabilities, helping consumers identify not only vehicles that suit their practical requirements, but options more closely aligned with their budget.
The Click Dealer plugin is available through the Plugin Directory within ChatGPT. Users search for Click Dealer and follow the on-screen prompt to connect it before starting their search as part of a normal ChatGPT conversation. No separate application or software download is required.

